Hotjar is a powerful analytics and user feedback platform that has become an indispensable tool for website owners, marketers, and UX/UI professionals. But as with any tool, understanding the pricing structure can be a bit like navigating a maze. In this blog post, we’ll unravel the intricacies of Hotjar’s pricing and help you choose the perfect plan for your unique needs.
Understanding Hotjar’s Product Offerings
Hotjar offers three main products, each designed to tackle specific aspects of website analytics and user feedback:
- Observe: This product focuses on understanding user behavior through tools like Recordings and Heatmaps. It helps you see exactly how users are interacting with your site.
- Ask: Ask is all about collecting user feedback through surveys. It allows you to gather insights directly from your website visitors.
- Engage: Hotjar’s latest addition, Engage, is designed for recruiting users for testing purposes. It streamlines the process of connecting with real users to validate hypotheses and prototypes.
Breaking Down the Pricing
The Observe product’s pricing depends on the number of sessions you want to record using Recordings and Heatmaps. Here’s a breakdown:
- Basic: Offers 35 sessions per day.
- Plus: Provides 100 sessions per day.
- Business: Starts at 500 sessions per day.
- Scale: Unlimited sessions.
Choose a plan that aligns with your daily website traffic. For example, if you have fewer than 35 daily visitors, the Basic plan should suffice. Even with around 120 visitors daily, the Plus plan is recommended, as the difference in missing the last 20 sessions is minimal.
Apart from session limits, these plans differ in terms of data filters, integrations, and advanced features like pinpointing rage clicks and confusion signals.
The Ask product’s pricing is based on the number of responses you want to collect through surveys:
- Basic: Suitable for 20 responses per month (Free).
- Plus: Offers 250 responses per month.
- Business: Starts at 500 responses per month.
- Scale: Unlimited responses.
The plans also vary in terms of survey creation, targeting capabilities, integrations, and webhooks support. Select a plan that accommodates your feedback collection requirements.
Engage plans are primarily categorized by the number of interviews you can conduct annually:
- Basic: 60 interviews per year.
- Plus: 180 interviews per year.
- Business: 360 interviews per year.
- Scale: 720 interviews per year.
These plans differ in interview duration, participant rewards, and the number of co-moderators and spectators you can involve. Choose the plan that aligns with your user testing needs.
Saving Tips and Flexibility:
Hotjar offers some cost-saving options:
- Save 20% by opting for annual payment.
- Enjoy a 10% discount when subscribing to multiple plans.
Hotjar allows you to upgrade or downgrade its products separately as needed, offering flexibility to adapt to your evolving requirements.
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Navigating Hotjar’s pricing landscape doesn’t have to be a daunting task. By understanding your specific needs and considering the insights provided in this guide, you can confidently select the Hotjar plan that suits you best. Whether you’re a beginner or an experienced user, Hotjar’s pricing structure can accommodate your website analytics and user feedback requirements.