How to Resend an Email in Mailchimp to Unopened
If you’ve sent out an email campaign using Mailchimp and noticed that some of your subscribers didn’t open it, you’re not alone. Many marketers face this challenge, but the good news is that you can easily resend that email to those unopened subscribers. In this post, I’ll guide you through the steps to resend an email in Mailchimp effectively.
Step 1: Log in to Your Mailchimp Account
Start by logging in to your Mailchimp account at mailchimp.com. Once you’re logged in, head over to the “Campaigns” section.
Step 2: Find Your Campaign
Look for the campaign you want to resend. Click on the down arrow next to the campaign name and select “Replicate.” This creates a copy of the email, allowing you to send it again without starting from scratch.
Step 3: Edit Recipients
After replicating the email, click on the “Edit Recipient” button. You will see an option to send to all subscribers. Instead, select “New Segment.”
Step 4: Create a Segment for Unopened Emails
A new window will pop up for filtering your audience. Search for the “Email Interaction” filter, then select “Did Not Open.” From the list, choose the specific campaign you wish to target.
Step 5: Review and Send
After setting your segment, you can review your settings before sending. Click on “Use Segment” to proceed. This will ensure that only those who didn’t open your previous email will receive the resend.
Resending an email in Mailchimp to unopened subscribers can greatly enhance your email engagement rates. By targeting those who may have missed your message, you increase the chances of your content being seen.
For more in-depth training on using Mailchimp, don’t forget to check out my free Mailchimp course. You’ll learn how to set up your account, manage your audience, create campaigns, and much more!
Conclusion
Don’t let unopened emails discourage you. Use these steps to resend your Mailchimp emails and improve your overall email marketing strategy!
