How to Remove Unsubscribed Contacts from Mailchimp

Removing unsubscribed contacts from Mailchimp is a crucial step in maintaining a clean and effective email marketing list. In this guide, we’ll walk you through the process of deleting these contacts to keep your audience data streamlined and your email campaigns more efficient.

1. Log Into Your Mailchimp Account

First, navigate to Mailchimp.com and log in to your account. Once you’re inside your Mailchimp dashboard, you’ll need to access your contacts.

2. Access Your Contacts

Click on the “All Contacts” option located under the “Audience” tab. If you only have a few unsubscribed contacts, you can manage them directly from this view by selecting “Email Marketing.”

3. Create a Segment for Unsubscribed Contacts

For users with a larger number of unsubscribed contacts, it’s more efficient to create a segment. Click on the “Create Segment” button to start this process.

• Select “Email Subscription Status” from the dropdown menu.
• Choose the filter “Unsubscribed” to focus on these specific contacts.

4. Review and Save the Segment

Click on “Review Segment” and name your segment (e.g., “Unsubscribed Contacts”). This segment will now show only the unsubscribed contacts from your list.

5. Select and Delete Contacts

Open your newly created segment to view all unsubscribed contacts. To select all contacts at once, click the down arrow and choose “Select All.”

• Click on the three-dot menu and select “Delete Contacts.”
• You have two options: permanently delete or archive. Archiving does not count toward your contact limits or billing, but if you prefer to permanently delete, choose that option.

6. Confirm Deletion

Make sure you are deleting the correct number of contacts. Check the box next to “I understand these contacts can never be reimported again” and confirm by typing “PERMANENTLY DELETE” in uppercase.

Click on the “Permanently Delete” button and wait for the process to complete. You will see a confirmation that the contacts are being removed.

Conclusion

And that’s how you remove unsubscribed contacts from Mailchimp! Keeping your list clean is essential for effective email marketing. If you found this tutorial helpful, don’t forget to give it a like and subscribe for more tips and tricks!

For a more comprehensive guide on using Mailchimp, including setting up your account and managing campaigns, check out my free Mailchimp course available at university.bensexperience.com.