How to Link Mailchimp to Your WordPress Website

Linking Mailchimp to your WordPress website is a fantastic way to manage your email marketing efforts seamlessly. If you’re looking to integrate Mailchimp with your WordPress site, follow these steps to get everything set up quickly.

Step 1: Install the MC4WP Plugin

Begin by logging into your WordPress dashboard. Navigate to the “Plugins” section and click on “Add New.” In the search bar, type “MC4WP” which stands for Mailchimp for WordPress. This plugin, provided by Iber i code, will help you connect your WordPress site with Mailchimp.

Click “Install Now,” and once the installation is complete, click “Activate” to enable the plugin.

Step 2: Obtain Your Mailchimp API Key

Next, you need to get your Mailchimp API key. Go to the MC4WP settings by clicking on “MC4WP” in your WordPress dashboard, then select “Mailchimp.” Click on the link to get your API key. This will open a new window where you should log into your Mailchimp account. If you don’t automatically land on the API Keys page, go to your profile icon, select “Profile,” then “Extras,” and click “API keys.”

Click on “Create a key,” give it a name (e.g., “My WordPress Website”), and click “Generate Key.” Copy this key.

Step 3: Connect Your API Key

Return to your WordPress dashboard and paste the API key into the MC4WP settings page. Click “Save Changes” to connect your WordPress site to Mailchimp. You should now see your Mailchimp list name, list ID, and the number of subscribers.

Step 4: Create Subscription Forms

You can now create forms for your website visitors to subscribe to your Mailchimp list. In the MC4WP settings, you can create a new form by giving it a name and clicking “Add New Form.” You can also enable subscription forms for your WordPress comment section or registration area, allowing visitors to subscribe directly through these interactions.

Bonus: Free Mailchimp Course

For those looking to dive deeper into Mailchimp, you can access my Mailchimp course for free. This course covers how to set up your Mailchimp account, manage your audience, create campaigns, design landing pages, and more. Visit Ben’s Experience University to get started.

Conclusion

Linking Mailchimp to your WordPress website is straightforward with the right tools and guidance. Follow these steps to enhance your email marketing strategy and connect with your audience effectively. If you found this tutorial helpful, don’t forget to like and subscribe to my channel for more tips and tutorials.

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