How to Remove Bounced Emails from Mailchimp

Managing your email list effectively is crucial for maintaining high deliverability rates and ensuring that your campaigns reach the intended audience. One important aspect of list management is removing bounced emails. In this guide, we’ll walk you through the process of removing bounced emails from Mailchimp.

1. Log In to Your Mailchimp Account

Start by visiting Mailchimp’s website and logging in with your username and password.

2. Access Your Contacts

Once logged in, navigate to the “All Contacts” section under “Audience.” This area lists all your contacts, including those with bounced email addresses.

3. Filter for Bounced Emails

If you have a small number of bounced emails, you can use the filter option. Click on the “Email Status” filter until you see the “Cleaned” tag. This tag indicates that these emails have bounced.

To select multiple bounced emails at once, hold down the Shift key on your keyboard while clicking on the emails you want to select. Once selected, click on the three-dot menu and choose “Delete Contact.”

4. Choose Deletion Options

You can either permanently delete the emails for compliance reasons or archive them. Archiving does not affect your contact limits or bounce rate, but for this guide, we will go with permanent deletion. Click “Continue to Delete,” confirm by typing “PERMAN DELETE” in uppercase, and then click “Permanently Delete.”

5. Remove Large Numbers of Bounced Emails

If you have a larger number of bounced emails, use the segment feature. Go to “Manage Audience,” then “Segments,” and click on “Create Segment.” Choose “Email Subscription Status” and filter for “Cleaned.” Deselect “Subscribed” to focus on bounced emails.

Review and name your segment, such as “Bounced Emails,” and save it. To delete these emails, select the segment, check the box to select all emails, and use the three-dot menu to “Delete Contacts.” Confirm the deletion as before.

Conclusion

Regularly removing bounced emails from your Mailchimp account is essential for keeping your email list clean and improving your campaign performance. For a comprehensive guide on Mailchimp, including account setup and audience management, check out my Mailchimp course for free at https://university.bensexperience.com.

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